DIGITAL MARKETING STRATEGY FOR WRAP IT BEES WRAP TO INCREASE BRAND AWARENESS

More than 73% of Indonesian citizens are ready to change their habits and use eco-friendly products. One of the eco-friendly products that can be used for Indonesian citizens is a reusable food wrapper. But based on the survey, only 5% of them are aware of it. Digital marketing can be a solution and...

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Bibliographic Details
Main Author:	Dewayuningtyas Sumarsono, Diva
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/68511
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

id	id-itb.:68511
spelling	id-itb.:685112022-09-16T09:26:23ZDIGITAL MARKETING STRATEGY FOR WRAP IT BEES WRAP TO INCREASE BRAND AWARENESS Dewayuningtyas Sumarsono, Diva Indonesia Final Project Digital Marketing Strategy, Eco-friendly Products, Awareness, Reusable Food Wrapper INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/68511 More than 73% of Indonesian citizens are ready to change their habits and use eco-friendly products. One of the eco-friendly products that can be used for Indonesian citizens is a reusable food wrapper. But based on the survey, only 5% of them are aware of it. Digital marketing can be a solution and an important part for the reusable food wrapper company to help increase their brand awareness. With a minimum budget, digital marketing can help companies reach its customers and gain awareness. This research uses deductive approach, where the researcher uses one framework theory from Kingsnorth, then explained in the form of its application or examples in certain situations. The purpose of this research is to help the company in Indonesia to increase their brand awareness using digital marketing strategies. This research will result in a digital marketing strategy for reusable food wrapper companies in Indonesia including the timeline and evaluation plan. text
institution	Institut Teknologi Bandung
building	Institut Teknologi Bandung Library
continent	Asia
country	Indonesia Indonesia
content_provider	Institut Teknologi Bandung
collection	Digital ITB
language	Indonesia
description	More than 73% of Indonesian citizens are ready to change their habits and use eco-friendly products. One of the eco-friendly products that can be used for Indonesian citizens is a reusable food wrapper. But based on the survey, only 5% of them are aware of it. Digital marketing can be a solution and an important part for the reusable food wrapper company to help increase their brand awareness. With a minimum budget, digital marketing can help companies reach its customers and gain awareness. This research uses deductive approach, where the researcher uses one framework theory from Kingsnorth, then explained in the form of its application or examples in certain situations. The purpose of this research is to help the company in Indonesia to increase their brand awareness using digital marketing strategies. This research will result in a digital marketing strategy for reusable food wrapper companies in Indonesia including the timeline and evaluation plan.
format	Final Project
author	Dewayuningtyas Sumarsono, Diva
spellingShingle	Dewayuningtyas Sumarsono, Diva DIGITAL MARKETING STRATEGY FOR WRAP IT BEES WRAP TO INCREASE BRAND AWARENESS
author_facet	Dewayuningtyas Sumarsono, Diva
author_sort	Dewayuningtyas Sumarsono, Diva
title	DIGITAL MARKETING STRATEGY FOR WRAP IT BEES WRAP TO INCREASE BRAND AWARENESS
title_short	DIGITAL MARKETING STRATEGY FOR WRAP IT BEES WRAP TO INCREASE BRAND AWARENESS
title_full	DIGITAL MARKETING STRATEGY FOR WRAP IT BEES WRAP TO INCREASE BRAND AWARENESS
title_fullStr	DIGITAL MARKETING STRATEGY FOR WRAP IT BEES WRAP TO INCREASE BRAND AWARENESS
title_full_unstemmed	DIGITAL MARKETING STRATEGY FOR WRAP IT BEES WRAP TO INCREASE BRAND AWARENESS
title_sort	digital marketing strategy for wrap it bees wrap to increase brand awareness
url	https://digilib.itb.ac.id/gdl/view/68511
_version_	1822933669628608512

DIGITAL MARKETING STRATEGY FOR WRAP IT BEES WRAP TO INCREASE BRAND AWARENESS

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