PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF BSGTOUCH OF PT. BANK SULUTGO

• المؤلف الرئيسي: Novianto Kai, Harry
• التنسيق: Theses
• اللغة: Indonesia
• الموضوعات: Manajemen umum
• الوصول للمادة أونلاين: https://digilib.itb.ac.id/gdl/view/69924
• المؤسسة: Institut Teknologi Bandung

In the era of the digital economy, the rapid development of digital technology has significantly altered consumer behaviour. The ever-increasing complexity of consumer needs drives customers to be more proactive and discerning in their selection of digital services. Companies must have the ability t...