IMPROVEMENT OF MARKETING STRATEGIES AND SERVICES TO GAIN CUSTOMER SATISFACTION AND LOYALTY FOR LAO ASEAN LEASING PUBLIC COMPANY
Small and medium-sized Enterprises (SMEs) are critical in enhancing economic development in Laos. However, finance access is one of the main obstacles to the operations and growth of registered SMEs in Lao PDR. In 2018, access to finance has become a greater challenge. Lao Asean Leasing Public Co...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/69925 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |