THE STRATEGY DEVELOPMENT TO IMPROVE SERVICE QUALITY AND INCREASE CUSTOMER SATISFACTION BY COMBINING SERVICE QUALITY THEORY AND K- MEDOIDS CLUSTERING: CASE OF MIKROTRANS (TRANSJAKARTA MICROBUS)
Because of the density in Jakarta, the use of mass transportation there is important to reduce the number of vehicles on the street. There are several kinds of mass transportation that we can see there such as the microbus, or it is called “mikrolet” in Indonesia. But today microbus in Indonesia, in...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70046 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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