THE EFFECT OF INFLUENCER MARKETING ON THE CUSTOMER BRAND AWARENESS AND PURCHASE INTENTION OF GOUTTE PARC CAFE

• 主要作者: Andy Rafly, Muhammad
• 格式: Final Project
• 語言: Indonesia
• 在線閱讀: https://digilib.itb.ac.id/gdl/view/71418

Goutte Parc is one of the coffee shops in the city of Bandung which was founded in 2021. In carrying out marketing as an important component in a business, Goutte Parc chooses a digital marketing strategy by utilizing social media through the Instagram platform. One way to do digital marketing activ...