THE EFFECT OF INFLUENCER MARKETING ON THE CUSTOMER BRAND AWARENESS AND PURCHASE INTENTION OF GOUTTE PARC CAFE

Goutte Parc is one of the coffee shops in the city of Bandung which was founded in 2021. In carrying out marketing as an important component in a business, Goutte Parc chooses a digital marketing strategy by utilizing social media through the Instagram platform. One way to do digital marketing activ...

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Bibliographic Details
Main Author:	Andy Rafly, Muhammad
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/71418
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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