ANALYSIS ON SUCCESS FACTORS AND BARRIERS FOR LOCAL FASHION BRAND TO ENTER THE E-COMMERCE BUSINESS WITHIN THE CREATIVE INDUSTRY

Business is a significant part of human life organization, and technology is constantly evolving and becoming more complex. Online sales in the international fashion market are growing at a rapid rate. The Internet is becoming more accessible and approachable. The dominant need for speed and conveni...

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Bibliographic Details
Main Author: Ameylia Dwi P. K., Fristine
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/71788
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Institution: Institut Teknologi Bandung
Language: Indonesia
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