SERVICE BLUEPRINT FOR A FINANCIAL SERVICES NON-BANK INDUSTRIES USING DIGITAL CUSTOMER EXPERIENCE JOURNEY APPROACH: A STUDY ON MANDIRI UTAMA FINANCE
The need for digital experience penetrated our daily lives and enabled by payments and other financial services, is shifting consumer experience. The company digitalizes their services to satisfy customers and gain a competitive advantage. The challenge in the financial services industry is customer...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/71926 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |