PROPOSED COMMUNITIZED DIGITAL MARKETING STRATEGY TO ENHANCE BRAND AWARENESS FOR CAFE IN TANGERANG (STUDY CASE : EL PRIMERO CAFE & MEET)

The background of this research is the anxiety of one of the Cafe owners in Tangerang, El Primero Cafe & Meet, who has experienced an inconsistency in the number of visitors. This problem shows that the existence of El Primero Cafe & Meet has not been very visible to the market, one of which...

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Bibliographic Details
Main Author: Rama Prakasa, Andhika
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/72109
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Institution: Institut Teknologi Bandung
Language: Indonesia
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