PROPOSED COMMUNITIZED DIGITAL MARKETING STRATEGY TO ENHANCE BRAND AWARENESS FOR CAFE IN TANGERANG (STUDY CASE : EL PRIMERO CAFE & MEET)
The background of this research is the anxiety of one of the Cafe owners in Tangerang, El Primero Cafe & Meet, who has experienced an inconsistency in the number of visitors. This problem shows that the existence of El Primero Cafe & Meet has not been very visible to the market, one of which...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72109 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |