REDUCING BUSINESS RISK FROM PRODUCT PRICING STRATEGY BASED ON LOCATION ASSESSMENT FOR CULINARY START UP BUSINESS CASE STUDY OF BAKSO BAKAR KACAMATA HITAM

Pricing strategy is a sensitive factor that should be considered in business risk of a company, not only because it gives direct impact to maintain profit but also it is very essential for the company sustainability especially for start up business. In this research the researcher is emphasizing on...

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Bibliographic Details
Main Author: Edina Hasiana, Stacia
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/72408
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Institution: Institut Teknologi Bandung
Language: Indonesia

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