CONSUMERSâ PURCHASE INTENTION TOWARDS DIAMOND JEWELRY IN INDONESIA
Shopping is about acquiring needed goods and service as consumer shopping is based on money value. However, modern shoppers buy this in order to satisfy psychological needs especially in luxury goods. The luxury goods industry is unique and different from other industries. The first chapter of this...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72410 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |