THE EFFECT OF LAY OUT AND FUNCTION, DESIGN AND SOCIAL FACTORS OF E-SERVICESCAPE ON CUSTOMER FLOW EXPERIENCE RELATED TO SATISFACTION IN EFFORTS TO IMPROVE CONTINUITY INTENTION IN M- BANKING USERS
Based on a comprehensive analysis of the literature, this study provides a conceptual framework and analysis of the e-servicescape's components,customer flow experience related to satisfaction to improve continuity intention. The study's measurements, which focus on shifting consumer behav...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/73306 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |