THE EVALUATION OF THE IMPACT OF CO-BRANDING MODENA â MARVEL TO TAP INTO THE YOUTH SEGMENT
Indonesia is currently experiencing a demographic bonus, indicating potential for higher economic growth and increased consumption. This presents a significant opportunity for Modena Indonesia to expand its market by targeting the untapped youth segment, which constitutes 70% of the country's p...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74312 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |