LIVINâPOIN AS A LOYALTY ECOSYSTEM: A STRATEGY PROPOSAL TO IMPROVE CUSTOMER STICKINESS AT BANK MANDIRI
The banking industry in Indonesia is highly competitive, with several large banks competing for market share and customers. Bank Mandiri, as one of the largest banks in the country, faces stiff competition from other major players in the banking industry as well as from fintech startups. One key str...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74591 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |