THE INFLUENCE OF PERSONAL FACTORS AND SALES PROMOTION TOWARDS BUYING BEHAVIOR IN POST- PANDEMIC SITUATION: A CASE OF CREATIVE INDUSTRY
The creative industry has emerged as a significant contributor to the economic development of both developed and developing countries. However, digitalization and increased competition have encountered challenges for businesses in this sector. Therefore, this study focuses on EksplorAksi, a creative...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75440 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |