THE INFLUENCE OF PERSONAL FACTORS AND SALES PROMOTION TOWARDS BUYING BEHAVIOR IN POST- PANDEMIC SITUATION: A CASE OF CREATIVE INDUSTRY
The creative industry has emerged as a significant contributor to the economic development of both developed and developing countries. However, digitalization and increased competition have encountered challenges for businesses in this sector. Therefore, this study focuses on EksplorAksi, a creative...
Saved in:
Main Author: | Adelia Krisna Prameswari, Ida |
---|---|
Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/75440 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
Similar Items
-
EXPLORING THE INFLUENCE OF PROMOTION, POSITIVE EMOTION, AND PSYCHOLOGICAL DISTANCE TO ONLINE IMPULSIVE BUYING BEHAVIOR IN INDONESIA
by: Bimo Wibisono, Ario -
THE INFLUENCE OF PROMOTIONAL MIX TOWARD CUSTOMER BUYING DECISION AT RIN MART
by: Sabila Rahma, Arina -
THE INFLUENCE OF PROMOTIONAL MIX TOWARD CUSTOMER BUYING DECISION AT RIN MART
by: Sabila Rahma, Arina -
Situational factors on the impulse buying behavior of undergraduates on Shopee: The moderating effect of ease of use
by: Fernandez, Arianne Romelle R., et al.
Published: (2022) -
FACTORS THAT INFLUENCE IMPULSIVE BUYING BEHAVIOR AT SOCIOLLA
by: Subhakti Suputra, Cherish