ANALYSIS OF INFORMATION DIFFUSION TO MAXIMIZE SOCIAL MEDIA MARKETING IMPLEMENTATION (CASE STUDY OF MARKPLUS INSTITUTE)

The Big Data revolution continues to occur and causes the business environment to become more competitive, including product marketing competition using social media which is a form of social media marketing. MarkPlus Institute which is one of the training service providers for B2B and B2C. One of i...

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Bibliographic Details
Main Author: Sonia, Asla
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/75851
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Institution: Institut Teknologi Bandung
Language: Indonesia