UNLEASHING THE POTENTIAL: A CUTTING-EDGE DIGITAL MARKETING STRATEGIES TO DRIVE INSURANCE PENETRATION IN INDONESIAN INSURANCE TECHNOLOGY (INSURTECH) INDUSTRY
The insurance industry in Indonesia faces significant challenges, including low market penetration and a lack of awareness among the population regarding the importance of insurance. Negative stereotyping against insurance and the concentration of efforts in urban areas further hinder industry growt...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75874 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |