PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS (STUDY CASE: DIGITAL LOAN APPLICATION)
Indonesia's fintech industry has continued to experience significant development and will become a key player in the nation's financial sector by 2022 - 2023. Consequently, the emergence of fintech lending offers a potential remedy to this issue. This was further supported by the high mo...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/75887 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |