ENHANCING CAR SHOWROOM PROFITABILITY THROUGH K-MEANS CLUSTERING FOR CUSTOMER SEGMENTATION

• Main Author: Rizky Satya Bhaskara, Muhammad
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/75889
• Institution: Institut Teknologi Bandung

Indonesia is known to be one of Southeast Asia’s largest markets for used cars. Used car showrooms in Indonesia are numerous and varied, some focus on one car brand, some focus on the lower middle class, some focus on the upper middle class, and some provide all types of cars. One of them is PQR...