CONSUMER PURCHASE INTENTION ANALYSIS OF BLOOD GLUCOSE MONITORING DEVICE TO REFORMULATE MARKETING STRATEGY (CASE STUDY: ABBOTT FREESTYLE OPTIUM)
This study aims to analyse the consumer purchase intention of the Abbott FreeStyle Optium Blood Glucose Monitoring Device and provide insights to reformulate the marketing strategy. FreeStyle Optium is a popular blood glucose monitoring device used by individuals with diabetes to measure their blood...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76003 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |