PROPOSED MARKETING STRATEGY TO INCREASE SALES BY ENHANCING PURCHASE INTENTION FOR VOKRAF CLASS

Industry 4.0 may result in the loss of 35% of jobs over the next five years due to the greater utilisation of digitization, as stated by Monovatra Predy Rezky (2019). It is possible that this number will approach 75% within the next ten years. The replacement of human labour by automated technologie...

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Bibliographic Details
Main Author: Taslim Alwahab, Abi
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/76279
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Institution: Institut Teknologi Bandung
Language: Indonesia
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