MARKETING COMMUNICATION STRATEGY TO IMPROVE BRAND AWARENESS AND ACQUIRE MORE NEW CUSTOMERS(CASE STUDY: LINE BANK OF PT BANK KEB HANA INDONESIA)
This study used the case of LINE Bank, one of Indonesia's Digital Banks. LINE Bank is a digital banking platform launched by LINE Financial Asia, a global financial subsidiary of LINE Corporation, together with PT Bank KEB Hana Indonesia. Although LINE Bank was launched in June 2021, the number...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76651 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |