DEVELOPING MARKETING STRATEGIES USING TIKTOK INFLUENCERS AS ELECTRONIC WORD OF MOUTH FOR HAIR CARE BRAND (CASE STUDY: MAKARIZO PROFESSIONAL)
TikTok has emerged as a powerful platform for influencer marketing, and KOLs play a pivotal role in shaping brand perceptions and driving consumer engagement. Makarizo Professional has implemented TikTok Influencer marketing efforts but experienced a decrease in the last year. To optimize the impact...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/77222 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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