THE DEVELOPMENT OF CLOTHING MSMEâS LIVE COMMERCE CONTENT MODEL BY CONSIDERING VIEWER EMOTIONS AND THEIR IMPACT ON PURCHASE INTENTION
Live streaming commerce is one of the features most widely used by clothing MSMEs and commerce platform users during the Covid-19 pandemic. The use of live streaming really helps MSMEs because they can still run their business in a pandemic situation. However, the problem that MSME sellers always...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77868 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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