THE DEVELOPMENT OF CLOTHING MSMEâ€™S LIVE COMMERCE CONTENT MODEL BY CONSIDERING VIEWER EMOTIONS AND THEIR IMPACT ON PURCHASE INTENTION

THE DEVELOPMENT OF CLOTHING MSMEâS LIVE COMMERCE CONTENT MODEL BY CONSIDERING VIEWER EMOTIONS AND THEIR IMPACT ON PURCHASE INTENTION

Live streaming commerce is one of the features most widely used by clothing MSMEs and commerce platform users during the Covid-19 pandemic. The use of live streaming really helps MSMEs because they can still run their business in a pandemic situation. However, the problem that MSME sellers always...

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書目詳細資料
主要作者:	M.J. Desanto, Tirza
格式:	Theses
語言:	Indonesia
在線閱讀:	https://digilib.itb.ac.id/gdl/view/77868
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Institut Teknologi Bandung
語言:	Indonesia

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