HOW GREEN INFLUENCER MARKETING AFFECTS THE CONSUMPTION OF SUSTAINABLE PRODUCTS IN INDONESIA?
The growth of green influencers in Indonesia has been significant in recent years, driven by the increasing demand for eco-friendly and sustainable products among Indonesian consumers. Green influencers are social media personalities who use their platforms to promote environmental awareness and sus...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78068 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |