ANALYSIS OF ELECTRONIC WORD-OF-MOUTH CONTENT TOWARDS CONSUMER PURCHASE DECISION IN BANDUNG STARTUP COFFEE SHOP
The blossoming of coffee shops occurred in Bandung. Various taste and style of coffee offered by Bandung start up coffee shops. In order to evaluate the alternative of coffee shops customers are likely to seek information. In this digital era, customers seek information through online resource such...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78837 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |