PROPOSED MARKETING STRATEGY FOR OPENING A NEW RETAIL BUSINESS AT MEN'S FASHION INDUSTRY (CASE STUDY: SHAFA MARWAH WHOLESALE BUSINESS)
Shafa Marwah's revenue increased in 2019 compared to 2018, but after 2019, Shafa Marwah's revenue always decreased until 2022 with an average decrease of IDR 6 billion each year. In addition to declining revenue, Shafa Marwah lost many customers as a result of the Covid-19 pandemic. Many s...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/79538 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |