PROPOSED MARKETING STRATEGY FOR OPENING A NEW RETAIL BUSINESS AT MEN'S FASHION INDUSTRY (CASE STUDY: SHAFA MARWAH WHOLESALE BUSINESS)
Shafa Marwah's revenue increased in 2019 compared to 2018, but after 2019, Shafa Marwah's revenue always decreased until 2022 with an average decrease of IDR 6 billion each year. In addition to declining revenue, Shafa Marwah lost many customers as a result of the Covid-19 pandemic. Many s...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79538 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
Be the first to leave a comment!