ANALYSIS OF PT INASIâS MARKETING STRATEGY FOR SUSTAINABLE PRACTICES THROUGH GAP ANALYSIS
This thesis explores the Marketing Strategy of PT INASI in the context of sustainability, employing the Gap Analysis method to identify and address discrepancies in the internal and external perceptions of the company's sustainability initiatives. The focus is on the gap analysis , which...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79721 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |