SCENARIO PLANNING FOR MULTINATIONAL ALCOHOLIC BEVERAGE IMPORTER COMPANY DORIA IN PENETRATING THE INDONESIAN MARKET AMID UNCERTAIN POLITICAL AND SOCIAL CONDITION
Indonesia has a small market for the alcoholic beverage industry due to its majority Muslim population. However, some data projected that the alcoholic beverage consumption level in the country will continue to grow until 2026, which opens the opportunity for the market to grow. DORIA is a mul...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79730 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |