PROPOSED MARKETING STRATEGY FOR BACKMEE SPICY NOODLE & WONTON
Consumer behavior and preferences in the foodservice industry experienced a profound shift in the post-Covid-19 era. This transformation significantly impacted the competitiveness and profitability of businesses like Backmee Spicy Noodles and Wonton. To address these challenges, this research...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80450 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |