PROPOSED MARKETING STRATEGY FOR BACKMEE SPICY NOODLE & WONTON
Consumer behavior and preferences in the foodservice industry experienced a profound shift in the post-Covid-19 era. This transformation significantly impacted the competitiveness and profitability of businesses like Backmee Spicy Noodles and Wonton. To address these challenges, this research...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80450 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Consumer behavior and preferences in the foodservice industry experienced a
profound shift in the post-Covid-19 era. This transformation significantly impacted
the competitiveness and profitability of businesses like Backmee Spicy Noodles
and Wonton. To address these challenges, this research explores consumer
behaviour and the evolving marketplace and proposes a strategic framework to
maintain a competitive edge. Analysis of the survey results and in-depth evaluation
of customer segments guide the formation of new marketing strategies. The
comprehensive staff training program, innovative menu development, and strategic
expansion of dine-in services cater to customer preferences, enhance customer
relationships, and drive revenue streams.
These strategies align with Backmee Spicy Noodles and Wonton's goal of staying
competitive and relevant in the evolving foodservice landscape. The proposed
implementation plan incorporates budget allocation to ensure the successful
execution of the recommended strategies. This research aims to serve as a practical
guide for businesses in the foodservice industry facing similar challenges, offering
insights on adapting to changing consumer preferences and achieving sustainable
growth |
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