IMPLEMENTATION STRATEGY TO IMPROVE SALES PERFORMANCE OF GRAPHIC DESIGN BUSINESS: A CASE STUDY OF CRÉATIFGENS DESIGN STUDIO

The visual design industry is booming in Indonesia. However, many of the creative actors are facing a pressing challenge of business growth. One of them is Créatifgens Design Studio which is facing a declining sales growth rate. To solve this issue, the AFI framework is implemented. The analysis sta...

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Bibliographic Details
Main Author: Gijsbertha Hun Saroinsong, Jequin
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/80661
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Institution: Institut Teknologi Bandung
Language: Indonesia

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