STRATEGIC ALIGNMENT OF PUBLIC RELATIONS AND BRANDING: A CASE STUDY OF FINTECH COMPANIES IN INDONESIA
The dynamic intersection of technology and money in the fintech business highlights the essential role that public relations (PR) and branding plays in determining success. Both new and established fintech businesses have particular difficulties in developing and articulating their brand identities....
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80866 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |