ELECTRONIC WORD OF MOUTH PLATFORMS TOWARDS PURCHASE INTENTION FOR DOMESTIC TRAVEL PRODUCTS IN INDONESIA
Electronic word of mouth (eWOM) has become a vital factor in travel decision-making, whether it be purchasing hotel accommodations or tickets for activities. Ranging from social media, travel social networks, travel review sites, and many more, the emergence of many eWOM platforms have brought to qu...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80868 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |