PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS AND CUSTOMER PURCHASE INTENTION FOR MSI IN POWER SUPPLY MARKET IN INDONESIA
This final project presents a comprehensive Integrated Marketing Communication (IMC) strategy tailored to elevate brand awareness and drive customer purchase intention for MSI within Indonesia's competitive power supply market. Combining quantitative analysis through surveys and statistic...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80875 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |