PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS AND CUSTOMER PURCHASE INTENTION FOR MSI IN POWER SUPPLY MARKET IN INDONESIA

This final project presents a comprehensive Integrated Marketing Communication (IMC) strategy tailored to elevate brand awareness and drive customer purchase intention for MSI within Indonesia's competitive power supply market. Combining quantitative analysis through surveys and statistic...

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Bibliographic Details
Main Author:	C.Ng, Calvin
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/80875
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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