PREDICTION OF THE GROWTH AND SPREAD OF LIVE STREAMING AS A MARKETING MEDIA
Live streaming is the real-time transmission of information over the internet in video format. Live streaming can be used for various purposes, one of which is as a marketing media, known as live marketing. The phenomenon of live marketing has proliferated since the outbreak of the Covid-19 pandemic...
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Main Author: | Kurniawan, Michelle |
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/81828 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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