PROPOSED MARKETING STRATEGY TO INCREASE CUSTOMER PURCHASE INTENTION AND SALES (CASE STUDY IN EVREN BEAUTY)
The skin care industry is experiencing significant growth. New entrants are emerging, causing competition in the skincare industry to become increasingly fierce, which requires companies to increase their competitiveness in meeting market needs. Evren Beauty is a company that sells various kinds of...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/83290 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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