FACTORS THAT INFLUENCE THE SUCCESS OF AKADEMI CRYPTO’S YOUTUBE LIVE STREAMING IN DRIVING AUDIENCE ENGAGEMENT AND CONVERSION

The global landscape of finance is changing as the times grow. Traditional financial investments are becoming less popular in favor of digital ones, specifically with the rise of cryptocurrencies, among millennials and people of generation Z. Consequently, an increasing number of communities or orga...

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Bibliographic Details
Main Author: Alvin Septian Putra, Moch
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/83443
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Institution: Institut Teknologi Bandung
Language: Indonesia
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