ANALYSIS AND DEVELOPMENT OF CLARITY PROJECT MARKETING STRATEGY XYZ INSURANCE

XYZ Insurance, a recently established entity within the Indonesian insurance sector, aims to differentiate itself from its competitors through a customer-centric approach. One such initiative is the "Clarity Project". The objective of the initiative is to streamline insurance communication...

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Bibliographic Details
Main Author: Sulistyowati, Eli
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/83452
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Institution: Institut Teknologi Bandung
Language: Indonesia

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