PROPOSED MARKETING STRATEGY FOR FIXED MOBILE CONVERGENCE PRODUCTS CASE STUDY: TELKOMSEL ONE
In respond to Telkom Group’s transformation, PT. Telkomsel has launched Telkomsel One as main Fixed Mobile Convergence (FMC) product. FMC is an emerging technology, which aims at integration and creation of a unified communication infrastructure from fixed and wireless mobile networks. Telkomsel One...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/83782 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |