PROPOSED MARKETING STRATEGY FOR FIXED MOBILE CONVERGENCE PRODUCTS CASE STUDY: TELKOMSEL ONE

PROPOSED MARKETING STRATEGY FOR FIXED MOBILE CONVERGENCE PRODUCTS CASE STUDY: TELKOMSEL ONE

In respond to Telkom Group’s transformation, PT. Telkomsel has launched Telkomsel One as main Fixed Mobile Convergence (FMC) product. FMC is an emerging technology, which aims at integration and creation of a unified communication infrastructure from fixed and wireless mobile networks. Telkomsel One...

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Bibliographic Details
Main Author:	Edwina
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/83782
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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