THE INFLUENCE OF GREEN MARKETING MIX ON BRAND LOYALTY MEDIATED BY BRAND IMAGE, BRAND TRUST AND BRAND LOVE IN THE BODY SHOP INDONESIA
The beauty industry in the world has experienced rapid growth, a phenomenon that cannot be ignored. Along with its rapid growth, various problems arise as challenges that must be faced. One of the main problems is the environmental impact generated throughout the product lifecycle, from production t...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83802 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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