THE INFLUENCE OF GREEN MARKETING MIX ON BRAND LOYALTY MEDIATED BY BRAND IMAGE, BRAND TRUST AND BRAND LOVE IN THE BODY SHOP INDONESIA

The beauty industry in the world has experienced rapid growth, a phenomenon that cannot be ignored. Along with its rapid growth, various problems arise as challenges that must be faced. One of the main problems is the environmental impact generated throughout the product lifecycle, from production t...

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Bibliographic Details
Main Author:	Humaira Lestari, Mutiara
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/83802
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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