PENGARUH USABILITY TERHADAP SATISFACTION, BRAND TRUST DAN BRAND LOYALTY PADA PENGGUNA PONSEL IPHONE

PENGARUH USABILITY TERHADAP SATISFACTION, BRAND TRUST DAN BRAND LOYALTY PADA PENGGUNA PONSEL IPHONE

Penelitian ini bertujuan untuk mengetahui pengaruh simplicity, interactivity, usability, customer satisfaction, brand trust, dan brand loyalty. Dalam penelitian ini masing-masing pengaruh akan dipetakan dalam kerangka berfikir yang akan menguji: hubungan antara simplicity dan usability, interacti...

Full description

Saved in:
Bibliographic Details
Main Author: NIHAYATUL MAULIDIYAH MUSYAFAAH, 041211233175
Format: Theses and Dissertations NonPeerReviewed
Language:Indonesian
Indonesian
Indonesian
Published: 2016
Subjects:
HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
HF5546-5548.6 Office management
Online Access:http://repository.unair.ac.id/58488/1/1.%20ABSTRAK%20B%2002-17%20Mus%20p.pdf
http://repository.unair.ac.id/58488/2/2.%20HALAMAN%20DEPAN%20B%2002-17%20Mus%20p.pdf
http://repository.unair.ac.id/58488/3/3.%20FULLTEXT%20%20B%2002-17%20Mus%20p.pdf
http://repository.unair.ac.id/58488/
http://lib.unair.ac.id
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universitas Airlangga
Language: Indonesian
Indonesian
Indonesian

Internet

http://repository.unair.ac.id/58488/1/1.%20ABSTRAK%20B%2002-17%20Mus%20p.pdf
http://repository.unair.ac.id/58488/2/2.%20HALAMAN%20DEPAN%20B%2002-17%20Mus%20p.pdf
http://repository.unair.ac.id/58488/3/3.%20FULLTEXT%20%20B%2002-17%20Mus%20p.pdf
http://repository.unair.ac.id/58488/
http://lib.unair.ac.id

Similar Items