DEVELOPING MARKETING STRATEGIES FOR A COFFEE SHOP A CASE STUDY OF PORTAKAMP â COFFEE & BEYOND
The younger generation in Indonesia are enthusiastically adopting the fourth wave of coffee culture. This includes the consumption of locally sourced high-quality coffee. Hence Portakamp is trying to take advantage of the industry trend. However, it has not been easy for Portakamp to run a growing b...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83810 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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